History

Montina brothers: in a land battered by the first world war, a land of burned factories and broken industries, three brothers founded company Montina. They were Giovanni Battista as director, Pierceleste as sales manager and Erminio in charge of production. The initial idea was to sell wooden furniture manufactured in the district on its knees but soon Montina shifted from a business company to a manufacturer The chair actory Montina (Fabbrica Sedie, as in the image) has its headquarter in Visinale del Judrio (Udine), in an old mill. The power of water moves rudimentary machines to manufacture valet stands and toy hoops

Tunis and Malta are the logistic centers for extra-European export Montina participates to the Milan Trade Fair, where Prince Umberto of Savoy has the opportunity to see the products on display and express his admiration
Partecipazione alla Fiera Campionaria di Milano, durante la quale il principe Umberto di Savoia ha modo di vedere i prodotti esposti ed esprimere la propria ammirazione

Montina items are available in prestigious stores such as La Rinascente in Milan, Jelmoli in Zurich and Innovation in Lausanne. They are chosen by important hotel groups, such as Ciga Hotels, and by prestigious hotels such as the Grand Hotel in Roma or the Danieli in Venice. Montina items furnish lounge areas, restaurant areas and rooms. Montina supplies clothes hangers to the International Company of Wagons-lits. Production plant moves to Dolegnano: 4000 square meters outdoor and 800 meters indoor are the heart of creativity and marketing of Montina products

First international patents are registered: deckchair, hanger and folding camping bed are the registered products.

Second generation Montina enters the company. With Silvano it makes a quality leap, both from an organizational and businss point of view. He deals with technological and organisational updating, and bringing the company into the international picture, particularly in New York back in 1952 and then in Cologne and Paris.

Designers Palange and Toffoloni of TiPi studio start designing for Montina.

Participation to the XIIth Triennale of Milan and presentation of chairs designed by Palange, Toffoloni and Magistretti

In 1987 Masarotti family took over ownership. The legacy of Montina family ends and the Masarotti family commits itself on the one hand to re-edit products that have made the company's history; on the other it consolidates Montina awareness worldwide. Amongst top client Montina now hasBritish Airways, premium hotels and yachts Ettore Sottsass and Eno Mari design for Montina

Special mention for Chair 464 by Enzo Berti at Design Forum

Armchair Cramer Line Designed by Konstantin Grcic, this chair has either shell and structure in laminated bentwood. Gifted to the Brooklyn Museum, it is now part of "Thinking Big", a selection of 45 examples of extraordinary twentieth- and twenty-first-century design

Compasso d'oro Award for Muu by Harri Koskinen

Montina new history has startes. New products, other designers, same mission: serving international market with home furniture of indisputable Made in Italy qualy. Italian is the creative twist, Italian is the headquarter, Italian is the driving force of this new course.